My shoe designs reflect the raw spirit of the great community builders who came from around the world to Pueblo, Colorado USA in search of opportunity. Each shoe reflects a bit of the good, bad and ugly in life. And when I say ‘ugly’ I mean ‘messy’. This is where all the humanity is in our most authentic and genuine storytelling. Slip on a pair and get real.
— Gregory Howell

handcrafted in italy

All custom shoes are handmade by master Italian craftsman from pristine Italian leather. Each designer pair is a one-of-a-kind, combining handcrafting tradition, quality and modern style for a product that’s perfectly Italian.


cutting edge design

Each shoe embodies a timeless design that showcases the ‘future of the past.’ BLO is a new design of a vintage high-top sneaker that reminds of the original basketball shoes of the 70s, with the logo visible on the padded backside. The shoe is made of genuine Italian leather, natural cotton laces and metal reinforced eyelets. The black sole design is of pieces of a puzzle.


collector’s edition packaging

Enjoy a completely custom and top-quality collector’s edition packaging featuring amazing print quality, handmade Italian construction and a solid magnetic clip. This design piece adds great value to an already exclusive pair of custom made shoes. The paper is exclusively sourced from Fabriano, Italy.

Screenshot 2019-09-28 at 17.18.19.png